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About ID
Image — heritage / retail
Bringing the World's Best to India

Building on a legacy that began with a single showroom and evolved into a chain of retail stores, our journey has always been driven by innovation, trust, and an unwavering commitment to exceptional footwear.

Image — international partnerships
Our Foundation

A new phase of growth

Building on this foundation, the company entered a new phase of growth by representing and manufacturing for several renowned international footwear brands. These partnerships brought global design philosophies, advanced manufacturing techniques, and uncompromising quality standards into our ecosystem.

Decades of working alongside leading international names strengthened our expertise and established us as one of India's most experienced footwear manufacturers, laying the foundation for what iD represents today.

The Birth of iD

The Birth of iD

With years of global experience behind us, we introduced iD with a bold vision—to create footwear that was unlike anything the Indian market had seen before.

At a time when footwear was largely limited to conventional black and brown styles, iD challenged the norm with vibrant sneakers in striking shades of red, blue, green, yellow, and beyond. Long before sneakers became a mainstream fashion category in India, iD helped pioneer the culture by bringing expressive, contemporary footwear to Indian consumers. The brand quickly developed a loyal following and earned a cult status among a generation that embraced individuality through style.

Expanding Our Capabilities

Expanding Our Capabilities

As the brand grew, so did our manufacturing capabilities. What began with premium men's footwear expanded into a comprehensive manufacturing ecosystem encompassing men's, women's, and children's footwear across multiple categories.

Backed by decades of technical expertise, world-class production facilities, and an uncompromising focus on quality, we evolved into a fully integrated footwear manufacturer, capable of serving diverse markets and consumer needs.

Image — men's / women's / kids range
The Legacy Continues

The Legacy Continues

Today, ID builds on decades of retail excellence, global partnerships, manufacturing expertise and continuous innovation. Every pair we create reflects the values that have defined us from the very beginning - craftsmanship, uncompromising quality and a relentless commitment to designing footwear that meets the needs of today while honouring a legacy built over generations.

Across India's diverse landscapes, cultures, and lifestyles, one thing remains constant - the need for footwear that combines style, comfort, and quality. This diversity inspires everything we create, allowing us to design footwear that blends fashion, comfort, and functionality for every Indian lifestyle.

Picture4.jpg — ID for India

ID for India...

Innovation, always
Innovation defines everything we do at ID.
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Tech
Image — technology in motion
Innovation defines everything we do at ID

We believe exceptional footwear should seamlessly combine style, comfort, and intelligent functionality to enrich everyday life.

Every pair is meticulously engineered with advanced comfort technologies, hands-free innovation, and freshness solutions that deliver effortless wear and uncompromising performance.

By continually pushing the boundaries of footwear innovation, we create products that make every step lighter, smarter, and more comfortable.

1.

NODR® Technology

Freshness is built into every pair of ID shoes with our proprietary NODR Technology.

Designed to deliver lasting freshness and enhanced hygiene, our advanced NODR Coating provides continuous protection throughout the day against the development of foot odour caused by multiple or long wears!

Powered by Four Essential Benefits.

Anti Odour Spray
For lasting freshness, active protection from odour.
Anti Bacterial Treatment
Restricts the growth of bacteria.
Silver Inside
100% natural and hypo allergenic pure silver, proven over centuries.
Fragrance
Signature fragrance with mild citrus notes, micro encapsulated for extended life.

The result is footwear that continues to feel fresh, comfortable, and enjoyable to wear - day after day.

2.

56 Air Pocket Technology

The soul of every shoe lies in its sole.

That belief inspired us to create our patented 56 Air Pocket Technology Soles.

Engineered for exceptional comfort, our patented 56 Air Pockets Air Cushion Technology is designed to absorb impact with every step. The innovative sole consisting of strategically placed air pockets that work independently, helps disperse shock and reduce pressure on your feet, delivering superior cushioning and lasting comfort throughout the day.

Picture6 / Picture3 — sole cross-section
Absorbing Impact
Reducing Pressure
Improving Airflow
Even Weight Distribution
3.

Foot Reflexology

The 56 Air Pocket System comes with the added benefits of Foot Reflexology

Stimulates Foot Pressure Points
Improves Blood Circulation
Reduces Body Stiffness
Helps Eliminate Body Toxins
Improves Function of Body Organs
Stimulates Vital Energy Flow
Relaxation of Nerves
Reduces Body & Mental Stress
Helps Mood Upliftment
4.

Ultra HD Insoles

Comfort engineered to perform

Our Ultra HD Insoles feature an advanced High-Density Cushioning System that delivers superior comfort and stability.

The cushioned footbed naturally contours to your feet, creating an exceptionally soft underfoot experience that makes every step feel lighter.

The responsive cushioning rebounds with every step, promising enhanced energy return and lasting support throughout the day.

Picture12.jpg — Ultra HD Insole
Picture3.jpg — Slide N Go heel grip
5.

Slide N Go™ Technology

Hands Free Convenience

Our Slide N Go™️ Technology redefines how premium leather footwear is worn.

A specially engineered Heel Grip structure allows your feet to glide effortlessly into your shoe completely Hands-Free, while securely holding your foot in place for a comfortable and stable fit.

Timeless elegance of premium leather footwear combined with the convenience of modern innovation.

While Hands-Free footwear has existed in casual and sports categories, ID is proud to be the first brand in India to introduce this innovation in premium leather footwear.

Step in. Move on.

Materials, next
Exceptional footwear begins with exceptional materials.
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Premium Materials
Image — leather hide, macro texture
Exceptional footwear begins with exceptional materials

At ID, every material is carefully sourced and selected for its comfort, durability, performance and style. Each material is matched to the right product and rigorously tested before becoming part of an ID shoe.

Every material implemented in our footwear is tested for durability, flexibility, abrasion resistance, colour fastness and finish before it is approved for production.

1.

Genuine Leather

Genuine Leather Footwear has been at the heart of ID. It is our heritage, our expertise, and the foundation on which our reputation has been built.

Crafting exceptional Leather Footwear is more than a manufacturing process - it begins with understanding Leather itself.

Decades of experience have given us the expertise to identify, source and work with the finest selection of Leathers for every style, to deliver outstanding comfort, breathability, durability and finish.

Every Leather Footwear at ID carries a Genuine Leather tag, assuring you of its authenticity. For generations, customers across India have trusted ID for Premium Leather Footwear. It's a legacy built on quality, craftsmanship, and an unwavering commitment to create some of the finest Leather Footwear in the Country.

Genuine Leather tag — creative
2.

Types of Genuine Leather

Nappa

Luxuriously Soft

Ideal for Premium Formal and Dress Footwear.

Crumbled

Rich Natural Texture

Distinctive character. Ideal for Casual Footwear and Boots.

Washed

Aged Feel

Ideal for Loafers and Casual Footwear.

Crust

Natural Hand Finished Leather

Ideal for Premium Formal Footwear.

Tie & Dye

Unique Artisan Finish

Ideal for Fashion and Limited-Edition Footwear.

Nappa swatch
Crumbled swatch
Washed swatch
Crust swatch
Tie & Dye swatch
ID Vegan badge
3.

Vegan Leather

As customer preferences continue to evolve, so does ID.

Our growing range of Vegan Leather footwear reflects our commitment to offering premium alternatives without compromising on quality, comfort or style.

Crafted using carefully selected Vegan materials, every pair is designed with the same attention to detail and craftsmanship that defines all ID Footwear.

Every ID Vegan collection is thoughtfully developed, carefully authenticated, and can be easily identified on our website with the ID Vegan badge, giving customers the confidence to choose footwear that aligns with their lifestyle and values.

A legacy in shoemaking
For decades, ID has remained guided by one enduring belief.
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Manufacturing Capabilities
Image — shoemaking
A Legacy in Shoemaking

For decades, ID has remained guided by one enduring belief - that exceptional footwear can only be created by those who truly understand the craft of shoemaking.

Driven by this philosophy, we have delivered over 50 million pairs to Happy Customers across India.

Our commitment to craftsmanship and design excellence has earned us numerous industry accolades, reinforcing ID's reputation as one of India's most trusted and respected footwear brand.

50M+
Pairs Delivered
50+
Years of Craftsmanship
100%
In-House Manufacturing
Image — machinery
A Promise of Quality

A Promise of Quality

Our manufacturing expertise has been built over decades of continuous learning, investment and innovation.

By combining skilled craftsmanship with advanced technology and world-class manufacturing facilities, we create footwear that meets the highest standards of quality, comfort, and durability.

From sourcing the finest materials to the final packaging, every stage of our manufacturing process is carried out with precision and purpose.

Each pair undergoes rigorous quality checks before it proudly reaches our customers.

Designed. Developed. Made by ID
Simply put, what you buy from ID is made by ID.

Every pair of ID footwear is designed, developed, and manufactured in-house, giving us complete control over every stage - from material selection, product development to finishing and quality assurance.

By combining skilled craftsmanship with advanced manufacturing technologies, we consistently deliver footwear that meets the highest standards of quality, comfort and durability.

This commitment to in-house manufacturing has earned the trust of generations and continues to define everything we produce.

The Journey

Journey of a shoe through our eyes

01

Design and Pattern Making

02

Cutting

03

Closing

04

Lasting and Sole Attachment

05

Finishing and Quality Control

"Video of factory" — placeholder
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