Privacy policy
Privacy & Data Protection Policy
Who we are
This policy explains how M&B Footwear Private Limited (“iDCult”, “we”, “us” or “our”) collects, uses, stores and shares personal data when you visit IDCult.com, place an order, contact Customer Care, subscribe to communications, participate in promotions or otherwise interact with us.
Information we may collect
· Name, mobile number, email address and billing/delivery address.
· Order and transaction information, including products, amounts and delivery/return/claim history.
· Payment-related information required to process transactions; full payment credentials may be handled directly by authorized payment providers.
· Customer-service communications, reviews, feedback and other information you provide.
· Technical/usage information such as IP address, browser/device details, pages visited, cookies and similar technologies.
How we use personal data
· Process and deliver orders and provide after-sales service.
· Process payments, refunds, returns, exchanges and claims.
· Respond to enquiries and complaints.
· Maintain accounts and improve the website/customer experience.
· Prevent fraud, misuse and security incidents.
· Comply with legal, regulatory, tax and accounting requirements.
· Send marketing communications where permitted and subject to applicable consent/opt-out requirements.
Sharing
Relevant information may be shared with payment processors, logistics providers, technology and customer-support providers, analytics/marketing providers and professional advisers where needed to operate the business, subject to applicable law.
Retention
We retain personal data only for as long as reasonably necessary for fulfilment, service, accounting, legal/regulatory obligations, dispute resolution and legitimate business needs.
Your choices and rights
Depending on applicable law and the implementation of the relevant data-protection framework, you may have rights relating to access, correction, updating, deletion or withdrawal of consent for certain uses. Marketing communications can be opted out of using the unsubscribe mechanism or by contacting us.
Children
The website is intended for customers who can lawfully enter into transactions. We do not knowingly seek personal data from children except where a parent/lawful guardian is involved as permitted by law.
Cookies
We use cookies and similar technologies to operate the site, remember preferences, understand usage and, where applicable, support analytics and marketing. See the Cookie Policy.
Security
We use reasonable technical and organizational measures designed to protect personal data. No internet transmission or storage system can be guaranteed completely secure.
Contact
For privacy questions or requests, contact care@idcult.com. [Before publication, confirm and insert any designated Privacy/Grievance Officer details required by applicable law.]
Applicable law
This policy is interpreted in accordance with applicable Indian data-protection and other laws and may be updated when our practices, services or obligations change.

